You’ve got to love those classic Mars Blackmon and Michael Jordan commercials from back in the day. They were a slam . . . (No, we won’t stoop to making that low-hanging of a joke.)

But here's the amazing thing: take a random pair of shoes—they might sell, or they might not. Now slap a Jordan logo on those same shoes, and boom—instant demand.

This brings up an important question for your community organization: during this busy season of fundraising, when every group is vying for support, what makes yours stand out? How do you position your organization as the "Jordan Brand" of your community?

What are you excelling at? What unique impact are you making? How are you inspiring people so that when they see your logo, they say, "I want to be part of that"?

Whether you’re working on fundraising, strategic planning, or a capital campaign, success often hinges on strategizing from a position of strength—a "power point of view," if you will. Take the time to reflect and refine your approach.

And if you need help along the way, Midwest Studies Group is here for you with a free consultation to help you level up.